Dec
15
Blogging and Social Media Essential for Local Business Websites
Filed Under Website Marketing | 3 Comments
Blogging and Social Media have come a long way.
Blogs evolved from the concept of an online journal. When first conceived, they were used mainly by people to keep personal notes, post pictures and ideas. Blogs were seen as something housewives and artists used to create online presence. This is no longer the case. Now, almost every business, either online of offline, needs a blog.
Social Media was much the same way. Viewed at first as a tool for students to connect, Facebok is now successfully used for online business marketing. Other social media sites are catching up fast. Sites such as Twitter, LinkedIn and flickr are becoming business essentials.
So what can a blog and social media do for your local business website?
People like to feel they know the people they are doing business with. They like to feel they can trust the business. They like to know the business is community oriented and involved. For a traditional business this concept is sometimes hard to convey. A blog on a business website, and integrating social media, can inform customers of current news or offers, educate, and entertain visitors.
Community events, charities and even small events hosted by the business such as celebrations, birthday parties, and classes, can be advertised. Pictures can be posted, including those of customers enjoying the events. If the business participates at a community event, such as a cleanup for example, post the event with pictures. Blogs and social media are a way for your customer to get to know the business and what you do in the community.
Blogs will bring traffic to your website. While your business may be a traditional local business without online sales, it is still important to bring traffic to your site because your customers are online even if they aren’t buying a product or service from you online. Traffic means people who are interested in stopping by the physical store are stopping by your website to see what you are all about. Blogs that are updated frequently will help improve search engine ranking and will increase your traffic and potential client base.
Blogs and social media give you a real time connection to your customers, more so than your website does. They should be kept current, updated on a frequent basis. A customer can go to your blog or Facebook page and see what is going on now. Where your website may be static and offer great information, the blog and social media is where they get current communication from your business.
Four years ago, in a BusinessWeek article for May 2, 2005, http://www.businessweek.com/magazine/content/05_18/b3931001_mz001.htm, it states there are 9 million blogs with 40,000 new blogs each day. These numbers have grown significantly since then.
More and more businesses are reaching their customers through their blogs. Facebook, a social website that loves pictures, has more than 120 million users log on every day. Twitter, the micro blog that likes video links, is fast approaching with over 3 million “tweets” being sent a day. Can your local business really afford to miss using these valuable tools?
Oct
4
What is Social Media?
Filed Under Social Networking | 18 Comments
What is Social Media or What is Social Marketing are questions that many home business owners or small business owners are asking. Whether you have a home business, based on the internet, or a local small business, you have to admit that advertising is changing. When someone is looking for what you have, do you want their search to result in finding you?
While yellow page ads in a physical phone book may have been effective in the past, it is not the way of the future. Many people access information online now, and as we move forward most people will do so. We look up locations and phone numbers online and may use the yellow pages website to do so. But we are looking for more information and even ways to interact online.
Business websites are growing by leaps and bounds. The purpose of a company’s website can be one of several. There are sites that are targeted for retail sales. Some brands like to focus on customer service, and still others host sites where they encourage customers, clients, or users to participate. These interactive sites can utilize the social media tools and services that are in abundance on the internet today.
At the very least, a business must have a website presence. From there, the task is to get traffic to that website. There are targeted ways to do that and include social media marketing.
The way a potential visitor will find a business website is to search for words that are associated with the product or service that the company represents. Taking the time to do some keyword research is valuable in terms of a website’s success in getting traffic that can convert to customer.
Once the keywords are determined they can be used in many ways to attract people to the business online. Keywords can be utilized in social networking sites like Twitter, Facebook, LinkedIn, and across many smaller social sites, to find people with the same interests. Blog posts and articles that are written to provide information of value, or entertainment, can be written using the keywords. Social media sites can vote on or forward the content so that word spreads virally.
The power of social media to distribute content all over the internet, all over the world, is a powerful new way of attracting customers to your business. We have the ability to share our information in a way that is still new and is the way of the future.
The world of internet marketing is complex, and ever changing. In the four years that I have been marketing online, there have been tools, services, and practices that have come and gone in a relatively short time span. It can be hard to keep up with it when your main focus is operating your business, providing the service or delivering the product that sustains the business.
Home businesses and small businesses are hiring social media positions to manage their online presence. It is that important to have a website that is plugged in to the social potential of the internet. If you don’t want to hire an employee, you can partner with us for search engine optimization and social media, social marketing, and social networking for your website. The next time someone is searching for what your business can provide, will he or she find your website?
Mar
6
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Sep
26
Home Business Napkin Presentation with 52+ Year Social Marketing Model
Filed Under Uncategorized | Leave a Comment
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